• Tenfold

    What We Do

    Tenfold provides public- and private-sector clients with services related to the development and dissemination of specialized information. It is our mission, indeed our pleasure, to organize knowledge and provide clarity.

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  • Tenfold

    Principals

    Tenfold Information Design Services LLC is a woman-owned Limited-Liability Company. The company’s two managing partners, Andrea Silvestri and William Freais, are the primary contacts for all projects. Client contact with senior management is one of the many ways in which Tenfold ensures its uncompromising standards. Products and services not delivered and performed directly by senior management are supplied by a stable of highly skilled and qualified associates who have been with the company for many years.

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  • Musings

    Tables v. Charts

    The first task in displaying quantitative information is to choose the correct format. A table works best when you need to show individual values precisely. A graph works best when you want to show relationships. In our work with federal government research labs we translate scientific research on innovative technologies into publications for the rest […]

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  • Musings

    Simplify and Add Emphasis

    Research shows that we can only hold 3-5 chunks of information in working memory. By visually organizing and emphasizing information, information design makes it easier for users to engage and understand the data. We combined these 2 slides into 1 for a recent client presentation. BEFORE AFTER

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  • Musings, News

    Storytelling

    Telling a compelling story is an important part of information design. And telling that story can take many forms. Here’s a recent video produced for Mills College that tells the story of three students receiving scholarships.

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  • Musings

    Ineffective Data Presentation : The Stroop Effect

    Just as good design supports the processing of information, bad design can slow us down. The Stroop test is an extreme example of bad design, but it’s illustrative. In the classic version, the written color name differs from the color ink it is printed in, and the participant must say the written word. In a […]

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  • About, Tenfold

    Our Process

    Every organization has a story If there were a shortcut to quality work, we’d take it. But over the past twenty years we’ve learned that successful communication requires the rigorous integration of ideas, art, and technology, and typically that calls for the long haul. So here’s what we do: First we evaluate. Every organization has […]

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  • News, Tenfold

    Tenfold Receives MAS Contract Award from the GSA

    During the 2013 calendar year, Tenfold was granted a U.S. General Services Administration “schedule,” specifically a Multiple Award Schedule, or MAS. Being “on schedule” prequalifies us to contract with the GSA, whose mandate includes providing products and communications for U.S. government offices. The benefits to Tenfold are, well, manifold. More than 40 billion dollars flows […]

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archived articles

    Why Tenfold?

    We enjoy a wide array of clients—scientists, technologists, entrepreneurs, artists, educators, government officials. Many of them are specialists, narrowly focused. By providing perspective, rigorous problem solving, and communication that is engaging, clear and precise, we liberate them to do what they do best.

    Tenfold Contact

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