• Musings

    Tables v. Charts

    The first task in displaying quantitative information is to choose the correct format. A table works best when you need to show individual values precisely. A graph works best when you want to show relationships. In our work with federal government research labs we translate scientific research on innovative technologies into publications for the rest […]

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  • Musings

    Simplify and Add Emphasis

    Research shows that we can only hold 3-5 chunks of information in working memory. By visually organizing and emphasizing information, information design makes it easier for users to engage and understand the data. We combined these 2 slides into 1 for a recent client presentation. BEFORE AFTER

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  • Musings, News

    Storytelling

    Telling a compelling story is an important part of information design. And telling that story can take many forms. Here’s a recent video produced for Mills College that tells the story of three students receiving scholarships.

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  • Musings

    Ineffective Data Presentation : The Stroop Effect

    Just as good design supports the processing of information, bad design can slow us down. The Stroop test is an extreme example of bad design, but it’s illustrative. In the classic version, the written color name differs from the color ink it is printed in, and the participant must say the written word. In a […]

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    Why Tenfold?

    We enjoy a wide array of clients—scientists, technologists, entrepreneurs, artists, educators, government officials. Many of them are specialists, narrowly focused. By providing perspective, rigorous problem solving, and communication that is engaging, clear and precise, we liberate them to do what they do best.

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