• Musings

    Simplify and Add Emphasis

    Research shows that we can only hold 3-5 chunks of information in working memory. By visually organizing and emphasizing information, information design makes it easier for users to engage and understand the data. We combined these 2 slides into 1 for a recent client presentation.

    BEFORE

    Genophen_chronic_diseases_b4_after

    Genophen_chronic_diseases_b4_2

    AFTER

    Genophen_chronic_diseases_b4_4

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    Why Tenfold?

    We enjoy a wide array of clients—scientists, technologists, entrepreneurs, artists, educators, government officials. Many of them are specialists, narrowly focused. By providing perspective, rigorous problem solving, and communication that is engaging, clear and precise, we liberate them to do what they do best.

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