• Tenfold

    Principals

    Tenfold Information Design Services LLC is a woman-owned Limited-Liability Company. The company’s two managing partners, Andrea Silvestri and William Freais, are the primary contacts for all projects. Client contact with senior management is one of the many ways in which Tenfold ensures its uncompromising standards. Products and services not delivered and performed directly by senior management are supplied by a stable of highly skilled and qualified associates who have been with the company for many years.

    Andréa Silvestri founded the company that would eventually become Tenfold Information Design Services in 1990 after having served as Design Engineer at Animatrix in Palo Alto, California. She brings to Tenfold wide-ranging experience in several design disciplines, including graphic design, design for public space, human interface design, and information design. Andréa holds an MA in Interdisciplinary Computer Science and Education from Mills College, where she studied interface design for public space. In 1986, she received a Bachelor’s with Honors in Liberal Arts, from Mills (Phi Beta Kappa). Andréa practices many visual arts, including letterpress printing, painting, illustration, and graphic design, which she has studied formally with San Francisco graphic designers Michael Manwaring and Terry Irwin. Andréa is President and Art Director. Among her many skills is the ability to synthesize design and technology. She is an expert in the organization of complex data and a veteran project manager.

    Bill Freais joined Tenfold in 1993 after having worked for several years as a technology journalist. From 1991 to 1992, Bill was editor of Connect—The Journal of Computer Networking, and from 1989 to 1991 he was senior editor and columnist at develop, Apple Computer’s developer magazine, where he wrote extensively on human interface and information design. At Tenfold, Bill is Creative Director and manages the production of narrative, which includes messaging, copywriting, photography and video. Bill studied film as a graduate student at San Francisco State University’s film school and holds a Bachelor’s degree with honors in Philosophy from the University of California at Santa Cruz.

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    Why Tenfold?

    We enjoy a wide array of clients—scientists, technologists, entrepreneurs, artists, educators, government officials. Many of them are specialists, narrowly focused. By providing perspective, rigorous problem solving, and communication that is engaging, clear and precise, we liberate them to do what they do best.

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